All Fendi Icons

The Fendi Baguette Convertible takes the iconic under-the-arm silhouette and gives it a modern twist. Crafted in classic FF logo canvas with smooth black leather trim and strap, it keeps the attitude sharp and impactful — that low-key power aesthetic Fendi does so well.

The signature FF clasp in dark metal anchors the look, while the adjustable leather strap means you can wear it short on the shoulder or slightly longer, depending on your mood (and your coat volume — priorities). Structured enough to hold its shape, soft enough to feel lived-in, it moves with you instead of sitting there trying too hard.

A forever piece for someone who loves heritage, but likes it with an urban edge. Think tailored wool coat, vintage denim, sunglasses even when it’s cloudy.
Because yes — some bags just know they’re iconic.

An icon since 1997, the Fendi Baguette is the original “It bag” — the one carried under the arm, effortlessly, like a loaf of French bread. This version in khaki FF canvas with tan leather trim keeps the attitude sharp yet understated, with just the right amount of logo confidence.

The structured silhouette softens into the body when worn, giving it that relaxed, lived-in elegance that only a true classic can pull off. The FF clasp in gold-tone hardware anchors the design, while the detachable strap lets you switch between shoulder, crossbody, and hand-held — three ways to wear, zero effort.

It’s the perfect everyday luxury piece: recognisable, timeless, slightly irreverent, and endlessly wearable. Think blazer, denim, silk slip, trench — it adapts, always.

A cult bag for people who don’t need to explain their taste.

A minimalist take on Fendi’s iconic Mama Baguette, this nylon messenger bag in deep brown blends functionality with quiet luxury. Lightweight yet structured, it features the signature FF buckle at the flap — understated, architectural, and instantly recognisable to those who know.

Designed for everyday ease, the silhouette feels effortless worn crossbody or on the shoulder — think city commutes, coffee runs, airport days, creative studio life. The nylon construction gives it a modern, unfussy attitude, while the clean lines and tonal details keep things refined rather than casual.

It’s the kind of piece that doesn’t shout — it just works. A sleek, utilitarian classic with unmistakable Fendi DNA, ideal for anyone who wants practicality with a touch of Italian edge.

The Mama Baguette is the relaxed, slightly roomier sister of Fendi’s cult Baguette — the icon that reshaped the handbag world in the late ’90s. Made from signature Zucca canvas in a soft beige palette, it balances everyday ease with unmistakable Fendi attitude. The silhouette sits naturally under the arm, finished with a sleek leather strap and the instantly recognisable FF buckle at the flap — timeless, graphic, and quietly confident.

Designed for real life, it offers a little more space without losing the effortless appeal that made the Baguette a legend. Think Italian nonchalance, soft tailoring, denim, oversized knits, vintage gold jewellery — it simply works with everything. A forever piece for those who love icons with character, patina, and story.